Yesss. We have to shed all the things we've done to make other people happy.

Making other people happy gives a short dopamine boost, but, at the cost of our long-term happiness.

Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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