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Yesss totally agree! Sometimes ideas come to you when you're out and its so crucial to write them down right away in a single place.

I'm still working out what kind of database is best. Notes on your phone is probably easiest, I'm experimenting with pen-and-paper at the moment but might move back to digital at some point.

Thanks for the thought Lucas!

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Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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