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Why Learning Something New Doesn’t Change Your Behaviour (And How to Make Sure it Does)

Celia Fidalgo, PhD
4 min readAug 7, 2023

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Photo by Mery Khachatryan on Unsplash

Reading is one of my favourite pass times.

I love absorbing new information and being exposed to different people’s thoughts.

That said, a lot of non-fiction ends up having great ideas that apply generally to life, but they don’t have an immediate concrete application.

They’re things like:

  • Prioritize the long-term over the short-term
  • Consistency is the key to high returns
  • Focus on the basics before trying to master the complex

They’re a bit abstract, easy to forget, and often don’t make a dent in our day-to-day.

But they’re still incredibly useful if applied at the right time.

I have a process for making sure I don’t lose these insights and that I apply them to the right areas in life. It’s dead simple and involves 3 steps.

1. Keep an organized system of notes

The first is to make sure you don’t forget the insights you’ve learned.

I use a version of the Zettelkasten note taking system (popularized in How to Take Smart Notes) that I’ve modified to keep simple and useable. I would highly recommend…

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Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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