While I completely agree, I think sometimes people feel lost and don't know where to start.

It's only when you've learned some of these techniques and have a foundation that you can pick and choose the elements of each one will work best for you. You need the ground work before you can tailor-make something new.

Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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