We Don’t Buy Products. We Buy Descriptions of Products.

Words are our most powerful assets

Celia Fidalgo, PhD

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Photo by Element5 Digital on Unsplash

Picture this: you’re scrolling through your favourite online store.

Not because you need anything, but because browsing is the new window-shopping for the digital age.

You stumble upon a product, and before you know it, you’re not just interested, you’re hooked.

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Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help people apply the science of psychology to daily life.