This is worth repeating. People think it should be easy just because everyone is talking about it. When they find out it's not easy they give up. We all need to remember that it's hard and it takes a long time. But like you said, it's worth it.

Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

No responses yet