This is the most powerful tip. If you wake up and your gym clothes and shoes are laid out already, working out is much more likely. We all like to do the easiest thing.

Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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