This is the key to a great story -- there has to be change.

…otional story typically follows a narrative arc that elicits a range of emotions from the audience. It might take the readers on a journey from joy to sadness, from hope to despair, or from uncertainty to clarity.
Hands-on Emotional Relatable Narrative: A Lesson from Linda Caroll
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Rakia Ben Sassi
Celia Fidalgo, PhD
·Follow
Jul 23, 2023
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This is the key to a great story -- there has to be change. Great stories are designed to showcase the moment the protagonist experienced an unexpected change -- change of heart, change of perspective, change of mind.
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Written by Celia Fidalgo, PhD373 Followers
·112 Following
Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.
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