Jul 13, 2023
This is so on the nose.
It's crazy when you think about it -- we would rather hurt our own self-worth than acknowledge that we have some hard work to do.
As if hard work is that scary.
Written by Celia Fidalgo, PhD
Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.