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This is my favourite part of writing -- refining what you've learned.

Sometimes I don't realized exactly what the lesson was until I write about it. Getting it on paper makes the takeaways crystal clear.

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Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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