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This is key! People wont continue to follow you or subscribe if they don't feel your content is helping them. Having a detailed understanding of your audiences' pain points and tailoring to them is the key to growth.

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Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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