This can be the scariest part -- just not knowing how to do what you want. But you've got to experiment, ask other smart people, and try things in order to learn.

There won't always be a playbook, but if you have the right outlook, that can also be the most fun part.

Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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