Super helpful for it to be short and catchy! Amazon practices this with regard to their business goals, so that all employees can easily remember why their work is important.

Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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