Jul 13, 2023
Specificity is so key! I think it's easy to forget or not do this well.
If readers can't immediately translate your idea to their real life, if they don't know what the actionable insights look like, then your work won't help them.
Written by Celia Fidalgo, PhD
Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.