Seems to sum up real people pretty nicely!

Instead, he thinks about real people who ignore ads as much as possible, love simple messages with high processing fluency, mainly don’t think about brands, and hate advertisers who try to teach them things. I love it! And it is entirely compatible with the PTW view, which focuses on what customers do, no…
How Brands Grow & Playing to Win
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Roger Martin
Celia Fidalgo, PhD
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Jul 31, 2023
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Seems to sum up real people pretty nicely! If we have to be interrupted by an ad, then all it needs to be is entertaining.
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Written by Celia Fidalgo, PhD373 Followers
·112 Following
Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.
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