I've actually heard this idea regarding social media -- that you can't compare someone's highlight reel with your Tuesday afternoon.

The stuff that's intentionally curated and posted is chosen for a reason. It's not a fair comparison.

Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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