It's more appealing to start something new and much harder to finish what you start.

…is idea from Alex Hormozi. It made me stop developing my next course and just focus on my new book. New is fancy and shiny. Better will build a bigger business.
One-Person Business Owners Quit These Things (In This Order)
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Eve Arnold
Celia Fidalgo, PhD
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Jun 13, 2023
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It's more appealing to start something new and much harder to finish what you start. While this isn't exactly the same principle, it feels similar in spirit.
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Written by Celia Fidalgo, PhD373 Followers
·112 Following
Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.
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