It's crazy how things you don't enjoy in the moment can turn into really valuable memories later. Whether its the people you're with or the place you're visiting or something else... you never know what will be important to you later.

Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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