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It helps a ton to have a mentor who believes in you. I remember the first time a mentor of mine told me with absolute certainty that I could get a certain position that I didn’t believe I was qualified for. She explained why I was wrong. Suddenly I believed I could do it, and it was a massive mind shift.

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Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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