I think this is why the advice to "learn to love failure" is so potent. Once you learn to get comfortable with failure, even to seek it out, you really can overcome so many barriers.

Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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