I think this is such a crucial piece of advice. It feels so overwhelming to think of the whole thing. Just focusing on one step at a time is much more manageable.

Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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