i think the hardest part is recognizing that everyone, even the buttoned up people we work with and the strangers on the street, are just as weird and crazy as us. We don't see that side of most people.

Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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