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I think it has to be 50-50.

50% observing what other successful people did and pulling out the pieces that work for you, and 50% experimenting with completely new things.

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Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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