I really like this idea because I don't always absorb an idea the first time I read it. I need to go back again and again, at different times, in different moods, and with a different mindset to really have it land.

If you're going to be re-reading anyway, might as well read the best.

Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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