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How to Improve Your Book Before You’ve Written It

Celia Fidalgo, PhD
4 min readAug 12, 2023

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Photo by lilartsy on Unsplash

Have you ever had an idea for a project, madly finished the whole thing, proudly shown it to someone, and have them tell you it sucks?

They tell you the structure is wrong, it’s hard to understand, the content doesn’t land.

It’s super deflating.

But you can avoid that fate.

The reason that happens is because there’s a flaw with the uninterrupted start-to-finish approach to creation.

Truthfully, it’s a recipe for disaster.

Lengthy content created from start-to-finish in one shot is destined to fail

This principle applies to many types of projects and products.

If you embark on a lengthy piece of work and make an incorrect decision early on about the foundation of the content, like structure and content types, it’s much harder to fix those things later on. You end up having to re-work the whole thing.

The decisions you make early on are the most critical.

Imagine writing an entire book, only to find out your main character is unlikeable. It’s incredibly hard to go back and fix.

Iterate on the content while you go

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Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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