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Hitting a goal and realizing it's not everything you thought it would be is how successful people end up depressed.

Much better to be happy doing the thing you're doing than trying to get some result.

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Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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