Excellent advice. I think this is why, at tech companies, product teams are so valuable. It's in their job description to be in regular contact with customers. It's hard to argue with the person who knows exactly what customers want.

Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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