Creators will still need to be business-savvy or their ideas wont make it off the ground. Making money and managing a business is hard, no matter how good your ideas are.

Celia Fidalgo, PhD
Celia Fidalgo, PhD

Written by Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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