Celia Fidalgo, PhD – Medium

Celia Fidalgo, PhD

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Better Marketing

How Top Brands Master Instant Attraction: A 5-Step Guide From the World of Speed Dating

How to make every second count

Apr 3, 2024

How Top Brands Master Instant Attraction: A 5-Step Guide From the World of Speed Dating

Apr 3, 2024

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SYNERGY

7 Steps to Turn Mediocre Ideas Into Must-Read Articles

Master the art of taking what’s been said before and making it fresh and inspiring.

Mar 12, 2024

7 Steps to Turn Mediocre Ideas Into Must-Read Articles

Mar 12, 2024

Published in
Psych Insights

Showing Your Flaws Can Make You More Persuasive: The Pratfall Effect

Why embracing imperfection can boost trust, sales, and brand loyalty.

Feb 9

Showing Your Flaws Can Make You More Persuasive: The Pratfall Effect

Feb 9

Published in
Psych Insights

How to Protect Your Memory from Being Hijacked

Why surprises make your memory unreliable — and how to protect it.

Feb 8

How to Protect Your Memory from Being Hijacked

Feb 8

Published in
ILLUMINATION

You’re Dumber When You’re Angry

How to de-escalate your emotions when you’re caught in a negative thought spiral

Nov 9, 2024

You’re Dumber When You’re Angry

Nov 9, 2024

Published in
ILLUMINATION

How the Halo Effect Shapes the Success of Tech Products

And the surprising power of first impressions

Nov 3, 2024

How the Halo Effect Shapes the Success of Tech Products

Nov 3, 2024

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ILLUMINATION

Michael Lewis’ Pro Tip for Avoiding Boring Conversation

From this master storyteller, it’s not the advice I would’ve expected

Aug 28, 2024

Michael Lewis’ Pro Tip for Avoiding Boring Conversation

Aug 28, 2024

Einstein’s 5 Principles for Making Complex Ideas Simple

Simplicity makes your ideas accessible, memorable, and impactful

Jul 14, 2024

Einstein’s 5 Principles for Making Complex Ideas Simple

Jul 14, 2024

Product Management in the Age of AI: The Fourth Member of the Product Trio is the ML Researcher

The most effective product teams comprise the holy trinity of product management: the Product Manager, the Designer, and the Engineer.

May 11, 2024

Product Management in the Age of AI: The Fourth Member of the Product Trio is the ML Researcher

May 11, 2024

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Practice in Public

6 Science-Backed Techniques Liars Use to Manipulate the Masses

The most convincing public lies have these things in common.

Mar 20, 2024

6 Science-Backed Techniques Liars Use to Manipulate the Masses

Mar 20, 2024

Celia Fidalgo, PhD

Celia Fidalgo, PhD

Head of Product @ Cambridge Cognition, Behavioral Scientist @ Irrational Labs, PhD in psych, I help businesses use consumer psychology to win customers.

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